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Nuts!
Nuts! :
Kevin Freiberg, Jackie Freiberg
How can a company be so NUTS and be so successful? Now, Southwest's secrets are out. Management consultants Kevin and Jackie Freiberg describe the inner workings of one of America's biggest success stories. They know Southwest, inside and out, having worked with the company for more than 10 years.
When a comparatively small, new company is able to take on major players in a highly competitive industry and gain market share, satisfy customers and employees alike, and make money, it is time for others to take notice. Southwest Airlines has turned a profit every year since 1973, yet it maintains the lowest fares in the industry. It has never furloughed an employee, regularly ranks best in customer service, and has a consistently high safety record. The Freibergs are partners in a San Diego consulting firm and specialize in "executive coaching," conducting motivational and leadership seminars. Here they tell Southwest's story, which begins with its struggle in the late 1960s with Texas' larger, established airlines, which fought to prevent Southwest from taking off. The authors attribute much of the airline's success to the personality and leadership style of CEO Herb Kelleher and the unique corporate culture he has nourished. "Nuts!" is a reference to the 67 million bags of peanuts served last year on Southwest flights and to the company's rule-breaking philosophy.
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